How to Argue with a Cat

If you can persuade a cat. you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You''ll learn to: Perfect your timing - learn exactly when to pounce Get your body language, tone and gesture just right Think about what your opponent wants - always offer a comfy lap Lure them in by making them think they have the power The result? A happy, hopefully scratch-free, resolution. ''Jay Heinrichs knows a thing or two about arguing'' The Times ''A master rhetorician and persuasion guru'' Salon ''You got a bunch of logical engineers to inject pathos into their arguments. it works!'' NASA engineer.