Art Direction Explained, At Last!

This book is an introduction to what art direction is and what art directors do. Written by two of the world\''s leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing, to name a few. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, photography and more, there are case studies of successful art direction in different spheres, from McSweeney\''s to Vier5\''s design for the web. In addition, the authors have invited pre-eminent international art directors to talk about their roles and to create and art direct sections of the book as part of that discussion, resulting in a impressive and enlightening diversity of perspectives and impressive variety of design approaches. Clearly written and entertaining, including a glossary of handy art director sayings, an \''art director test\'' and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a bible to the profession.