Doporučujeme: Top 20 produktů z kategorie Obchod, reklama, marketing
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ''good'' service is, what makes a good service and why. This book lays out the essential principles for building services ...viac
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ''good'' service is, what makes a good service and why. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ''good'' and ''bad'' service and describing the common elements within all services that mean that it either works for users or doesn''t. A practical book for non-practitioners interested in better service delivery, a book to guide their decision making without the need to first learn how to design a service themselves.
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