The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this ",automatic", side of ...
Autor : Cathy O''Neil, Popis : Data Scientist Cathy O''Neil exposes the black box models that score teachers and students, sort resumes, grant loans and more. These systems reinforce discrimination by propping up the lucky and punishing the downtrodden. WEAPONS OF MATH DESTRUCTION empowers us to ask ...
Every startup needs capital, and ambitious startups seek it on Sand Hill Road – Silicon Valley’s dream street for entrepreneurs. That’s where you’ll find the biggest names in venture capital, including the famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves ...
Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert ...
Blockchain is the ingeniously simple technology that powers Bitcoin. But it is much more than that, too. It is a public ledger to which everyone has access, but which no single person controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. ...
Data, data, data: It''s all one ever hears about these days. Science is all about big data. Our bosses call out for analytics, whatever those might be. And everyone wants to predict what will happen next. Can we accurately predict if a company''s stock will rise, whether or not a disease will spread, ...
How can infographics help magazines and newspapers succeed? Francesco Franchi, author of Designing News, answers this question in The Intelligent Lifestyle Magazine. Francesco Franchi is the art director of IL: Intelligence in Lifestyle, the monthly magazine supplement to the Italian daily newspaper ...
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ''good'' service is, what makes a good service and why. This book lays out the essential principles for building services ...
New and expanded edition. An International Bestseller - Over One Million Copies Sold! Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we ...
On the heels of his 2010 New York Times bestseller Conspiracy of the Rich, Robert Kiyosaki takes a new and hard-hitting look at the factors that impact people from all walks of life as they struggle to cope with change and challenges that impact their financial world. In Unfair Advantage -- The Power ...
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework ...
Today''s stock market is not for the faint hearted. At a time of frightening volatility, the answer is to turn to Burton G. Malkiel''s advice in his reassuring, authoritative, gimmick-free and perennially best-selling guide to investing. Long established as the first book to purchase before starting ...
We all want to be healthier, stronger and live longer, but what really works? From stress to saturated fats, HIIT to HRT, veganism to vitamins, This Book Could Save Your Life debunks the fads and explores the real science of better health. What''s the best way to lose weight (and keep it off)? How can ...
A revolutionary new method to make every business more productive – as used by Amazon, Google and the FBI. Work. You’re doing it wrong. Do you ever worry that you never get as much done as you want to? Or that your projects encounter insurmountable problems before they even get started? Or that your ...
Leadership is not some special club, open only to elites. It''s not a gold star given to those with fancy titles and expensive degrees. Leadership is what we all try to do every day. Based on the author''s hard-won experience, this smart, fun book delivers a step-by-step working manual on how to lead ...
